Course info
INST0039: Sales, Marketing and Promotion (2021/2022
This module introduces sales, marketing and promotional techniques and
skills within modern print and digital publishing. It outlines how books
and digital publications are sold, how sales channels are defined and
actualised, how logistical systems operate and how the retail and wholesale
sectors work. It discusses marketing theory and application and the role of
promotion, advertising and social media applications.
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